Local SEO & GBP AI Platform Overview

Our Local SEO & Google Business Profile (GBP) AI Optimization Platform is designed to help your practice improve visibility across local search, map pack results, and AI-driven search experiences. This guide walks you through how the platform works, what you’ll see when you log in, and how to partner with our team to drive the best possible results.

1. Logging Into the Platform

To access your account, visit:

localsco.plastixmarketing.com

You will receive login credentials from our team. Once logged in, your dashboard may contain fewer system options than what you see in the demonstration, but the core experience and functionality remain the same.

Upon login, the platform may take a moment to load. When it does, you’ll see your primary performance metrics, including:

  • Optimization Score
  • Automation Score
  • Google Reviews Overview
  • Pending Tasks Requiring Your Approval

This dashboard is your home base for monitoring progress and completing quick action items.

2. Understanding the Optimization Setup

When your account is first onboarded, we complete several foundational optimization steps. These ensure your Google Business Profile is aligned with SEO best practices and your brand voice.

2.1 Keyword Selection (Critical Step)

We begin by selecting up to 10 strategic keywords to guide all AI-generated content and platform recommendations.

  • Starting with a focused set (even fewer than 10) can accelerate ranking improvements.
  • As rankings improve—typically after 3–4 months—we can rotate in new keywords while phasing out completed ones.

Why it matters:

Every optimization in the platform—services, posts, FAQs, and descriptions—is written to help your GBP rank for these targeted phrases.

3. Core Optimization Components

3.1 Service Listings

We ensure all of your services are properly added and optimized with keyword-rich descriptions.

Example:

A “Facial Plastic Surgery” service description may also strategically mention secondary terms such as Botox, fillers, microneedling, and local city names to increase visibility for multiple keyword opportunities.

Most practices do not optimize service descriptions effectively—and this is one of the biggest missed ranking opportunities.

3.2 Attributes, Links & Profile Details

The system scans your existing GBP and allows us to update:

  • Business attributes (payment options, amenities, specialties, etc.)
  • Social media links (Facebook, Instagram, etc.)
  • Contact information and business URLs

This ensures your profile is complete, consistent, and fully aligned with Google’s local ranking factors.

3.3 Reviews

The platform displays all your reviews in one place.

However, Plastix Marketing does not respond to reviews on your behalf.

You may respond directly through:

  • The platform
  • AesthetixCRM (if connected)
  • Your Google account

Consistent response activity contributes to better engagement and trust signals.

The platform automatically drafts FAQs to expand the depth of your GBP content. FAQ content helps:

  • Improve ranking for targeted keywords
  • Feed Google structured information
  • Answer common questions before patients need to call

You simply review the suggested FAQ, verify accuracy, and click Approve to publish it to your profile.

4. Posts, Offers & Content Approvals

The system automatically generates posts and offers, but these require your approval before publishing—because:

  • Each post is written in a way designed to rank for specific keywords.
  • You may want to adjust tone or phrasing to match practice branding.

Important: If you edit a post, avoid removing too many keywords. The phrasing is intentional for SEO performance.

5. AI-Generated Videos (Optional Use)

The platform can create basic AI-generated videos using images from your GBP.

These are designed to include on-screen text, which can be “read” and indexed by Google, Bing, and AI search engines.

While these videos are not always on-brand from a visual standpoint, they can boost SEO by supplying transcribable visual content.

You may choose to:

  • Use the auto-generated videos
  • Upload your own higher-quality, on-brand videos to your GBP
  • Ask us for guidance on what types of videos help ranking

6. Your Role as the Practice

Plastix Marketing handles:

  • Initial onboarding
  • Keyword selection
  • Core optimization
  • Ongoing automations
  • Reviews of AI-generated items when needed

You are responsible for:

  • Approving or editing posts
  • Approving FAQs
  • Posting offers
  • Responding to reviews
  • Uploading preferred videos (optional but recommended)

You'll receive email alerts when new items need your review.

This partnership ensures speed, accuracy, and brand consistency.

7. Reporting & Performance Tracking

Navigate to the Reporting section to monitor your local SEO progress.

7.1 Top-Level Metrics

You’ll see:

  • Search views
  • Map views
  • Website clicks
  • Phone calls
  • Direction requests
  • Competitor visibility comparisons
  • Estimated value based on traffic and lead activity

7.2 Heat Map Audits

Heat maps show how well you rank across multiple local grid points for each keyword.

For each keyword, you’ll see:

  • Baseline Audit: Your ranking at account setup
  • Monthly Updates: How your placement is evolving
  • Increases or declines in visibility
  • Evidence of visibility in AI-driven search results

These heat maps are essential for understanding where optimizations are working—or where content needs to be adjusted.

If Google updates delay heat maps, they will refresh once Google stabilizes their API.

8. Partnering With Plastix Marketing

This platform is designed for shared ownership:

  • We handle the technical setup, optimization, and ongoing AI training.
  • You ensure posts, offers, FAQs, and reviews reflect your exact brand voice.

If you prefer a fully hands-off approach, you can authorize our team to publish content and posts on your behalf.

We're here to guide you through every part of the process and help your practice rank for the keywords that drive real local growth.

Need Support?

If you have questions, want help selecting new keywords, or prefer us to take over certain automations, our team is always available.

Together, this platform and partnership will help you:

  • Increase local visibility
  • Improve Google Business Profile performance
  • Win more local searches
  • Rank for high-value keywords
  • Prepare for AI-powered search engines
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